The perpetual cliche of marketing and IT not working well together doesn’t have to be your reality. When this situation occurs it is often rooted in a lack of cross-department communication and an inability for team leaders to recognize how each contribute to their organization’s success. The fact that many marketing people are unfamiliar with Drupal doesn’t make things any easier.
In this session we’ll cover several actionable recommendations for turning your dysfunctional marketing and IT teams into best friends. As a bonus we’ll explore techniques for making Drupal optimized for marketing activities.